AI systems and products for e-commerce, built around how you actually run.
Storefront, support inbox, marketplaces, and retention flows — one studio ships the intelligence underneath and the dashboard your team opens every day.
THE FRICTION
You're losing time and revenue in predictable places
The specifics change between operators. The friction points don't.
Support tickets pile up
Routine WISMO, sizing, and policy questions eat agent hours while high-value tickets wait. AI can classify and draft — but only if it fits your brand voice.
Estimated leak: support cost and CSAT
Refunds become revenue leaks
Return and refund requests arrive without a save path. Manual handling means you recover less than you could with structured flows.
Estimated leak: margin on returns
Reviews and UGC go unwatched
Sentiment shifts on marketplaces and social channels surface late — after the ad spend is already wasted.
Estimated leak: acquisition efficiency
Catalog health drifts
Pricing, stock, and listing errors across Shopify and marketplaces cost conversion until someone audits by hand.
Estimated leak: conversion on paid traffic
Retention is spreadsheet-driven
Lifecycle segments and win-back offers live in exports — not in a product your team trusts.
Estimated leak: repeat revenue
No single ops picture
Support, returns, and revenue signals sit in different tools. Leadership lacks one surface to steer the week.
Estimated leak: founder focus
THE MACHINE
The operational lifecycle of an e-commerce brand
Before we talk about AI, we map the machine.
Acquisition & traffic
How demand reaches your store.
Store & fulfillment
What happens after the click.
Customer comms
How buyers talk to you.
Intelligence & retention
How you grow LTV.
INFRASTRUCTURE + PRODUCT
AI runs the work. People make the calls. The product ties it together.
AI handles
- · Ticket classification and draft replies
- · Refund-to-retention flow orchestration
- · Review and mention monitoring with sentiment flags
- · Catalog and listing health checks
- · Lifecycle messaging triggers tied to behavior
Your team handles
- · Brand voice approval on sensitive replies
- · Pricing, bundling, and offer strategy
- · Product and merchandising decisions
- · Anything irreversible — human in the loop
And all of it lives in a product designed to be opened — not a spreadsheet, not an admin panel. Built to the standard behind a major bank's mobile app.
WHAT WE BUILD
What we actually build
Support Ticket Automation
Classifies, drafts, and resolves routine tickets; escalates edge cases with context.
Outcome: Support Workflow + Inbox Surface
Refund-to-Retention Engine
Turns refund and return requests into save-and-recover flows before you issue credit.
Outcome: Retention Workflow
Review & UGC Monitor
Tracks reviews and social mentions; surfaces sentiment shifts in plain language.
Outcome: Reputation Feed
Catalog & Listing Intelligence
Watches pricing, stock, and listing health across Shopify and marketplaces.
Outcome: Catalog Health Monitor
Retention & Win-back Flows
Behavior-triggered lifecycle messaging with one place to approve and edit.
Outcome: Lifecycle Automation
Ops Dashboard
A designed surface unifying support load, returns, and recovery metrics.
Outcome: Leadership Dashboard
IN PRODUCTION
TurboContent — content production at scale
One shipped example of infra plus product: raw inputs become structured, on-brand output without a manual production bottleneck.
We built an AI-powered production system that turns inputs into structured, branded assets — the same pattern class as catalog copy, lifecycle email, and support macros at scale.
YOUR STACK
Fits into the stack you already run
Additive integrations — no rip-and-replace mandate.
Commerce
Support
Retention
Data
HOW WE THINK
How we think about AI inside a D2C operation
Infrastructure and product
Support automation without a dashboard your team opens is just another Zapier maze.
Accuracy is the floor
Wrong order status or refund policy in a draft erodes trust — we ship what you can approve.
Fit beats novelty
We integrate with your storefront and helpdesk, not a generic chat widget.
Humans on judgment
Angry customers, chargebacks, and brand-risk replies stay with your people.
Same approach. Different language.
FAQ
Questions from e-commerce operators
No — we layer on Shopify, your helpdesk, and retention tools. Additive integrations, not rip-and-replace.
It can run structured save-and-recover flows and draft responses — final credit decisions stay with your team.
You do, from day one — your repos, your cloud, your design files.
Scope-dependent. We start with a paid diagnostic; build work is tied to outcomes — no published price list.
A first high-leverage workflow — often support or returns — in weeks, not quarters.
Ready to put AI to work in your e-commerce operation?
Map your AI opportunity — we'll align on the first system worth shipping.