Built a fully automated outbound system using Clay, Apollo, and Instantly. Personalized at scale � no SDR required.
A 6-person B2B SaaS consulting agency was generating all of their new business through referrals and personal network. They had no repeatable outbound motion. One account manager was spending 20+ hours per week manually researching prospects, building lists in Excel, and sending one-off "personalized" emails from Gmail.
The result: 3�4 demos booked per month. The goal: 10x that, without hiring a sales team.
Get a fully automated B2B outreach system built for your ICP � no SDR required.
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We built a fully automated outbound system that handles every stage of the outreach process � from prospect sourcing to personalization to sending to CRM sync and Slack alerts.
Apollo exports 200 new ICP-matched prospects daily to Google Sheets. ICP: SaaS companies, 10�200 employees, Series A�B, VP Sales or CRO title.
Clay enriches each contact with LinkedIn data, recent company news, tech stack, and hiring signals. Claude writes a custom personalization line for each person.
Enriched contacts flow into Instantly campaigns automatically. 5 email accounts rotate across 3 sending domains. 4-touch sequence over 14 days.
When a reply arrives, n8n classifies it with Claude (Interested/Not Now/Wrong Person/Unsub). Interested replies create HubSpot deals and trigger Slack alerts instantly.
Daily morning report posts to #outbound Slack channel: opens, replies, demos booked. Zero dashboards to check.
After 30 days of running the system:
The 4.2% positive reply rate (vs. 1�2% industry average) is entirely attributable to the Clay personalization layer. The team now spends under 2 hours per week on outbound � reviewing Slack alerts and taking calls. The rest runs automatically.