Where agency teams review, brainstorm and ship.
Crit puts creative review, brainstorming, briefs and tasks in one workspace. Built for and shipped to an in-house agency design team, now packaged as a white-label product for agencies.
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1The glass reads small next to the headline. @Leo can we push it 20% bigger?
ref · city-rain.pngstrong coffee.
Autumn launch brief
The idea
Deliverables
- 6 social stills, 4:5 and 9:16
- One 15 second cut for Reels
- Café window poster, A2
Feedback lived in five places.
Email threads, a chat channel, voice notes and a marked-up PDF, all about the same poster. Crit pulls it onto the frame it's about.
12Comment on the exact spot.
Draw a box on the frame, type the note, tag a teammate. Turn any comment into a task, and the thread resolves when the task is done.
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An infinite wall for the messy part.
Stickies, stamps, sections, images and live website embeds on one pannable canvas. Every review board gets its own ideas canvas too.
Briefs that link to the work.
A block editor for briefs and guidelines. Type a slash for any block, embed a live page, then resize it to check the mobile view.
Brand guidelines
Headlines sit in the top third. The cup is always the hero.
One inbox, sorted by urgency.
Mentions, overdue tasks, votes and replies land in one feed. Each item opens the exact frame and comment it came from.
@you can the glass go 20% bigger?
HARBOR COFFEE · STILLS R2Export Reels cut, 9:16
HARBOR COFFEE · TASKSLinked task is done. Close thread?
LUMEN SKIN · HERO BANNER11The glass reads small next to the headline. @you can we push it 20% bigger?
Type it like you'd say it.
Quick add reads dates, priorities and teams from one line.
Present the board, not a deck.
Full-screen, chrome-free slideshow of any section, with zoom.
Clients see only what you pick.
Time-limited public links for one frame or a whole section.
v3 replaces v2, history stays.
Upload a new version and the old one is archived under it.
See who's on the board.
Live avatars, comments and votes sync without a refresh.
One box for everything.
Projects, files, frames and tasks from ⌘K.
Built for one team. Ready for yours.
It went live with an in-house agency design team first. Now each studio gets its own name, colour and workspace.
Want a tool like this for your studio?
We design and build internal tools that teams actually open every day, then white-label them. Start with a clarity session.